Famous Logos in Wingdings

Wingdings is an unusual font. Unlike Helvetica, Papyrus or even Jokerman, it’s not a font that uses letters. Instead it’s what’s called a dingbat font. Dingbat fonts date back hundreds of years, to ornamental woodblocks used to decorate lead type. There are thousands of these ornamental fonts on the market, but of all the dingbat fonts out there, Wingdings is the most popular. It’s popular for the same reason that Comic Sans is popular. It’s come standard with every version of Microsoft Windows since version 3.1.

Knowing my love of typography and logos, my friend Lacy suggested that I try making logos in Wingdings. The results are interesting, almost alien:


7-Eleven Logo in Wingdings


Amazon Logo in Wingdings

Century 21

Century 21 Logo in Wingdings

Land Rover

Land Rover Logo in Wingdings


Levi's Logo in Wingdings

Motel 6

Motel 6 Logo in Wingdings

Ocean Spray

Ocean Spray Logo in Wingdings


Samsung Logo in Wingdings


Skype Logo in Wingdings


T-Mobile Logo in Wingdings

The first logo on the list is that of 7-Eleven. Since the “7” comes out as a keyboard, the logo looks like something you’d see in a 1990s Internet cafe. The next two, Amazon and Century 21, look almost identical. Without being able to read the words or distinguish the fonts, they’re hard to tell apart. Ocean Spray, Samsung and Skype are also pretty similar, just blue blobs with odd glyphs. The other logos are more distinguishable, but there’s something sort of negative about them. T-Mobile has a bomb, Levi’s has a frowny face and Land Rover has a skull and crossbones. There are actually a lot of negative symbols in this font, which is probably what led to the urban legend that says this is an Anti-Semetic font.

Of the ten logos I rendered in Wingdings, my favorite by far is that of Motel 6. The “6” came out as an hourglass, while the lowercase letters in “motel” came out as a series of simple shapes. (No bombs or skulls in this logo.) I could almost see this being a real logo. (Almost.) An hourglass would even work for a hotel chain, since a hotel/motel is somewhere you go to relax and rest up, at least for a pre-set amount of time.

There are several other dingbat fonts on the market, including Webdings, Zapf Dingbats and hundreds of specialized font sets. What decorative font is your favorite? Let me know in the comment section.

Steve Lovelace

Steve Lovelace is a writer and graphic artist. After graduating Michigan State University in 2004, he taught Spanish in Samoa before moving to Dallas, Texas. He blogs regularly at http://steve-lovelace.com.

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5 Responses

  1. JapanYoshi says:

    Your series inspired a website where you can browse the same logo with different fonts like Helvetica, Algerian, Comic Sans, Papyrus, and more. Is it fine if I include your version of 7-Eleven using Wingdings as a bonus? I will link to your page.

  2. Richard says:

    Says quite a bit about just the shapes used in the logos more then anything, some you can identify, others are lost. It’s probably a good test to see if a logo is identifiable enough.

  3. rileytog says:

    the ocean spray logo I think.

  4. rileytog says:

    unlike Helvetica, papyrus and Algerian, jokerman, comic sans, shapes in logos, motel 6 the ”6” looks in hourglass.

  1. November 15, 2013

    […] are), you already know of my love of redoing famous logos in ugly fonts like Papyrus, Algerian and Jokerman. For me, there’s something rewarding about distilling a logo or wordmark down to its bare […]

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