Tech Logos in Chicago Font

The designers of the original Apple Macintosh faced a challenge. They wanted a computer with beautiful and proportionate fonts, but with a small black-and-white screen, the graphics were still quite limited. Thankfully, Apple had a very talented graphic designer named Susan Kare. Kare designed all the icons for the original Mac, as well as many of the fonts. Most of the fonts that came with Mac were adaptations of established fonts like Times New Roman and Helvetica. However, the main font used on the computer screen was an original Kare design called Chicago. The Chicago font was designed for maximum readability on the Mac’s tiny little screen. As technologies improved, Apple came out with a TrueType version that was scalable to any size, but I prefer the original pixelated look of 12-point Chicago.

The logos below are all rendered in the original bitmap version of the Chicago font, blown up for artistic effect. And since Chicago, like all Apple fonts, includes a glyph for the Apple logo, I even included the Chicago version of the Apple logo, rendered with the modern gray shading of the 21st century Apple.


Apple Logo in Chicago Font


Cisco Logo in Chicago Font


eBay Logo in Chicago Font


Google Logo in Chicago Font


HP Logo in Chicago Font


IBM Logo in Chicago Font


LinkedIn Logo in Chicago Font


Microsoft Logo in Chicago Font


Yelp Logo in Chicago Font


YouTube Logo in Chicago Font

Simple Geometric Logos

Technology companies tend to use simple wordmarks and basic geometric logos. As such, these designs all look pretty good in Chicago. They certainly look better than my renditions of famous logos in ugly fonts like Papyrus and Jokerman. The fact that Chicago holds up after all these years is a testament to the genius of Susan Kare.

What other logos would look good in Chicago font? Let me know your thoughts in the comment section.

Steve Lovelace

Steve Lovelace is a writer and graphic artist. After graduating Michigan State University in 2004, he taught Spanish in Samoa before moving to Dallas, Texas. He blogs regularly at

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2 Responses

  1. Chris Young says:

    This is beautiful. I’m a big Macintosh fan. have a couple of SE/30s and often use the iconography from the pre OSX macs in my presentations at work.

  1. August 15, 2015

    […] cities. She also created an entirely new font, called Chicago. Unlike the other fonts on the Mac, Chicago was designed for the screen first, specifically for the menu bars, buttons and other interface […]

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