Manipulation and Marketing
All marketing involves manipulation, at least to a certain extent. After all, if you’re trying to convince someone to support your brand or buy your product, you’re going to have to tie into human...
All marketing involves manipulation, at least to a certain extent. After all, if you’re trying to convince someone to support your brand or buy your product, you’re going to have to tie into human...
Walking into a supermarket nowadays is like walking into a Las Vegas casino. In both cases, the environment is designed to overwhelm your senses and distract you from how much money you’re spending. And...
My least favorite thing about working retail was the canned music. At the first store I worked at, they played the same music every two hours. Every two hours. The same thing on a...
I got to the store and clocked in. Then I checked the bulletin board. There was a new schedule posted. It looked pretty normal, except for Saturday. That night, I was scheduled to work...
For 15 years, Oprah Winfrey ran a “book club” on her show, where she promoted several books a year. In addition, she often had authors on her show promoting other books. Working at a...
I went to Borders the other day, during their closing sale. It was in such a sorry state that I couldn’t stay long. The store was technically still in business, but it was a...