Category: Marketing

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Rebranding Failures

You don’t own your brand. This is something that a lot of companies forget. You see, branding is meant to appeal to people on a primeval level. Modern corporations use brands and logos the...


R.I.P. Borders Books & Music

I went to Borders the other day, during their closing sale. It was in such a sorry state that I couldn’t stay long. The store was technically still in business, but it was a...


The Fraternity of Starbucks

Despite the worst economy in years, Starbucks is thriving. You would think that a company (in)famous for its five dollar coffee would be the first to roll over in the recession, but the company...