Tagged: branding

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Marketing Gimmicks That Need to End

Having worked in marketing for a number of years, I keep seeing the same mistakes made over and over. When it comes to gimmicks, some approaches have stood the test of time, like the...

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The Corporate States of America

Update: Due to popular demand, The Corporate States of America is now available as an 18×12″ signed and numbered poster. This is a map of “The Corporate States of America“. For each of the...

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5 Things Nobody Cares About

When it comes to marketing, sales and advertising, there is but one cardinal rule: nobody cares about you. It’s harsh, but it’s true. And yet, so many people forget it. If you’re working somewhere...

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Rebranding Failures

You don’t own your brand. This is something that a lot of companies forget. You see, branding is meant to appeal to people on a primeval level. Modern corporations use brands and logos the...