Category: Marketing

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Manipulation and Marketing

All marketing involves manipulation, at least to a certain extent. After all, if you’re trying to convince someone to support your brand or buy your product, you’re going to have to tie into human...

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Advertising Cliches

Sometimes advertisements have a language of their own. Some gimmicks are obvious: phrases like “sale”, “call now” and “free”. Others are more subtle. Here are some of the marketing and advertising cliches that annoy...

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The Supermarket Casino

Walking into a supermarket nowadays is like walking into a Las Vegas casino. In both cases, the environment is designed to overwhelm your senses and distract you from how much money you’re spending. And...

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Marketing Gimmicks That Need to End

Having worked in marketing for a number of years, I keep seeing the same mistakes made over and over. When it comes to gimmicks, some approaches have stood the test of time, like the...

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27 Kinds of Cheez-Its

Cheez-It Crackers piss me off sometimes. Don’t get me wrong: they’re delicious. But there are too many kinds. Go to your local supermarket, and you’ll find half an aisle of them. Just out of...

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23 Reasons to Mourn Dublin Dr Pepper

Dublin Dr Pepper is a Texas staple. Ever since soda manufacturers switched from cane sugar to high fructose corn syrup, the Dublin bottling plant has made a name selling soda with Imperial Sugar. Unfortunately,...

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5 Things Nobody Cares About

When it comes to marketing, sales and advertising, there is but one cardinal rule: nobody cares about you. It’s harsh, but it’s true. And yet, so many people forget it. If you’re working somewhere...

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Rebranding Failures

You don’t own your brand. This is something that a lot of companies forget. You see, branding is meant to appeal to people on a primeval level. Modern corporations use brands and logos the...

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R.I.P. Borders Books & Music

I went to Borders the other day, during their closing sale. It was in such a sorry state that I couldn’t stay long. The store was technically still in business, but it was a...

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The Fraternity of Starbucks

Despite the worst economy in years, Starbucks is thriving. You would think that a company (in)famous for its five dollar coffee would be the first to roll over in the recession, but the company...