Category: Marketing

The Genius of Dr. Dre 1

The Genius of Dr. Dre

In 2012, Dr. Dre was the highest grossing musician in the world. It’s an impressive feat for someone who first became popular in the early 1990s. Dre first appeared in a hip hop music...

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Manipulation and Marketing

All marketing involves manipulation, at least to a certain extent. After all, if you’re trying to convince someone to support your brand or buy your product, you’re going to have to tie into human...

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Advertising Cliches

Sometimes advertisements have a language of their own. Some gimmicks are obvious: phrases like “sale”, “call now” and “free”. Others are more subtle. Here are some of the marketing and advertising cliches that annoy...

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The Supermarket Casino

Walking into a supermarket nowadays is like walking into a Las Vegas casino. In both cases, the environment is designed to overwhelm your senses and distract you from how much money you’re spending. And...

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Marketing Gimmicks That Need to End

Having worked in marketing for a number of years, I keep seeing the same mistakes made over and over. When it comes to gimmicks, some approaches have stood the test of time, like the...

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27 Kinds of Cheez-Its

Cheez-It Crackers piss me off sometimes. Don’t get me wrong: they’re delicious. But there are too many kinds. Go to your local supermarket, and you’ll find half an aisle of them. Just out of...

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23 Reasons to Mourn Dublin Dr Pepper

Dublin Dr Pepper is a Texas staple. Ever since soda manufacturers switched from cane sugar to high fructose corn syrup, the Dublin bottling plant has made a name selling soda with Imperial Sugar. Unfortunately,...

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5 Things Nobody Cares About

When it comes to marketing, sales and advertising, there is but one cardinal rule: nobody cares about you. It’s harsh, but it’s true. And yet, so many people forget it. If you’re working somewhere...

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Rebranding Failures

You don’t own your brand. This is something that a lot of companies forget. You see, branding is meant to appeal to people on a primeval level. Modern corporations use brands and logos the...