Famous Logos in Wingdings
Wingdings is an unusual font. Unlike Helvetica, Papyrus or even Jokerman, it’s not a font that uses letters. Instead it’s what’s called a dingbat font. Dingbat fonts date back hundreds of years, to ornamental...
Tagged: branding
Taco Bell Pizza Hut
Have you ever wondered what Colonel Sanders’ fried chicken tasted like? I bet it was nothing like the crap that KFC serves nowadays. How about the tacos first served up by Glen Bell? (Yes,...
The Beer Revolution
Beer drinking sure has changed since I was a kid. No, I didn’t drink beer back then (though I did drink coffee). But beer marketing is very pervasive, and even at a young age,...
Marketing Gimmicks That Need to End
Having worked in marketing for a number of years, I keep seeing the same mistakes made over and over. When it comes to gimmicks, some approaches have stood the test of time, like the...
The Corporate States of America
Update: Due to popular demand, The Corporate States of America is now available as an 18×12″ signed and numbered poster. This is a map of “The Corporate States of America“. For each of the...
5 Things Nobody Cares About
When it comes to marketing, sales and advertising, there is but one cardinal rule: nobody cares about you. It’s harsh, but it’s true. And yet, so many people forget it. If you’re working somewhere...
Rebranding Failures
You don’t own your brand. This is something that a lot of companies forget. You see, branding is meant to appeal to people on a primeval level. Modern corporations use brands and logos the...
