Category: Marketing

FedUp Logo 2

Rebranding Failures

You don’t own your brand. This is something that a lot of companies forget. You see, branding is meant to appeal to people on a primeval level. Modern corporations use brands and logos the...

Borders R.I.P. 1971-2011 3

R.I.P. Borders Books & Music

I went to Borders the other day, during their closing sale. It was in such a sorry state that I couldn’t stay long. The store was technically still in business, but it was a...

OBEY Poster with Starbucks Logo 20

The Fraternity of Starbucks

Despite the worst economy in years, Starbucks is thriving. You would think that a company (in)famous for its five dollar coffee would be the first to roll over in the recession, but the company...