The Ad-Free Super Bowl Stream
I’m not a sports guy. In fact, I don’t even watch the Super Bowl most years, but this year my friends invited me to a watching party. I decided the party was worth sitting...
Tagged: advertising
Manipulation and Marketing
All marketing involves manipulation, at least to a certain extent. After all, if you’re trying to convince someone to support your brand or buy your product, you’re going to have to tie into human...
Advertising Cliches
Sometimes advertisements have a language of their own. Some gimmicks are obvious: phrases like “sale”, “call now” and “free”. Others are more subtle. Here are some of the marketing and advertising cliches that annoy...
5 Things Nobody Cares About
When it comes to marketing, sales and advertising, there is but one cardinal rule: nobody cares about you. It’s harsh, but it’s true. And yet, so many people forget it. If you’re working somewhere...
