Tagged: failure

M&Ms 5

Candy from Strangers

We had problems in the Academic Assembly. Many problems, in fact. It was student government, after all. We were there to solve problems. But we couldn’t seem to solve our biggest problem of all:...

FedUp Logo 2

Rebranding Failures

You don’t own your brand. This is something that a lot of companies forget. You see, branding is meant to appeal to people on a primeval level. Modern corporations use brands and logos the...

Borders R.I.P. 1971-2011 3

R.I.P. Borders Books & Music

I went to Borders the other day, during their closing sale. It was in such a sorry state that I couldn’t stay long. The store was technically still in business, but it was a...