Marketing Gimmicks That Need to End
Having worked in marketing for a number of years, I keep seeing the same mistakes made over and over. When it comes to gimmicks, some approaches have stood the test of time, like the...
Having worked in marketing for a number of years, I keep seeing the same mistakes made over and over. When it comes to gimmicks, some approaches have stood the test of time, like the...
Sometimes a simple project can turn into a complete fiasco. The project? To frame a flag. My dad had acquired a yellow “Don’t Tread on Me” flag, which he wanted to put in the...
We had problems in the Academic Assembly. Many problems, in fact. It was student government, after all. We were there to solve problems. But we couldn’t seem to solve our biggest problem of all:...
You don’t own your brand. This is something that a lot of companies forget. You see, branding is meant to appeal to people on a primeval level. Modern corporations use brands and logos the...
I went to Borders the other day, during their closing sale. It was in such a sorry state that I couldn’t stay long. The store was technically still in business, but it was a...