Last week, I highlighted Apple’s biggest failures. Now I want to move north to Redmond, Washington, to the other Titan of Technology, Microsoft. Like Apple, the company has had it’s share of fiascos. Let’s look now at Microsoft’s biggest failures. Office Assistant (“Clippy”) The Failure We’ll start with Microsoft’s most infamous flop, Microsoft Bob, which …
Apple Inc. is one of the most successful companies in history, but they’ve certainly had their share of failures. From the earliest days with Jobs and Woz, to 1990s Dark Ages, to rise of the iPhone and the death of Steve Jobs, Apple successes have been matched only by their failures. As a student of …
In the early 1990s, Microsoft tried making a computer interface that looked like a house. The program was called Microsoft Bob and featured a yellow smiley face logo with Bill Gates glasses. All your apps were items scattered around the room, with a cartoon dog in the room to help you. It was one of …
Back when I was in student government, our biggest problem was apathy. It was hard enough getting people to know that we existed. It was even harder to get them to care. That’s why we were constantly working on outreach. Some, if not most, of these outreach programs failed, like the “Bill to Give Students …
Having worked in marketing for a number of years, I keep seeing the same mistakes made over and over. When it comes to gimmicks, some approaches have stood the test of time, like the basic bandwagon approach or the celebrity endorsement. But other marketing gimmicks need to stop as soon as possible. Here are a …
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