Tagged: branding

Question Mark Map 3

Coming Soon: The 2015 Brand Map

Back in 2012, I designed a map of the United States showing the most famous brand for each state. Last year, “The Corporate States of America” was picked up by BuzzFeed, Huffington Post on...

Sears Amazon Logo 1

Sears vs Amazon

Why isn’t Sears the world’s leading online realtor? A hundred years ago, Sears, Roebuck & Company was Amazon.com of its day. At the turn of the 20th century, Sears’ mail order catalogs were everywhere,...

Dumb and Dumber Starbucks 1

5 Fake Starbucks Ideas

A comedian named Nathan Fielder recently opened a coffee shop called “Dumb Starbucks”. It looked and felt just like a real Starbucks, but everything on the menu had the word “Dumb” in front of...

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The 5 Types of Coffee Shops

What makes a good coffee shop? Coffee, most obviously, but that’s not all. I know how to make good coffee at home, but I go to the coffee shop for the atmosphere and the...

KFC Honey Sauce Packet 3

Bean Counters and Brand Decay

Branding is not an exact science. In fact, is much more of an art. The most successful brands, like Apple and Starbucks, rely on emotions, rather than rational thinking. And like a personal reputation,...

New Yahoo Logo in Google Colors 6

Marissa Mayer and the New Yahoo Logo

Yahoo is one of the oldest Internet companies still alive and kicking. So many other 1990s-era dot-coms have fallen to the wayside, but Yahoo has managed to hang on. But over the years, their...

Alternative Corporate States 7

The Corporate States Map: A Follow-Up

A couple of weeks ago, my map of “The Corporate States of America” went viral. My email started blowing up, and the number of visitors to my blog soared exponentially. I was pleased as...

Motel 6 Logo in Wingdings 5

Famous Logos in Wingdings

Wingdings is an unusual font. Unlike Helvetica, Papyrus or even Jokerman, it’s not a font that uses letters. Instead it’s what’s called a dingbat font. Dingbat fonts date back hundreds of years, to ornamental...

Taco Bell Pizza Hut Parody Sign 2

Taco Bell Pizza Hut

Have you ever wondered what Colonel Sanders’ fried chicken tasted like? I bet it was nothing like the crap that KFC serves nowadays. How about the tacos first served up by Glen Bell? (Yes,...

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The Beer Revolution

Beer drinking sure has changed since I was a kid. No, I didn’t drink beer back then (though I did drink coffee). But beer marketing is very pervasive, and even at a young age,...