Tagged: branding

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Defunct Designs: The Amoco Logo

The Amoco logo always brings back waves of nostalgia. As a kid in St. Louis (and later Lansing, Michigan), Amocos were far and away the most common gas stations you saw. Though half the...

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Why Apple Should Revive the NeXT Computer

Here’s what I’d like to see. A new NeXT Computer. For those of you who don’t know, NeXT was computer company founded by Steve Jobs after he was fired from Apple. The NeXT computer...

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Coming Soon: The 2015 Brand Map

Back in 2012, I designed a map of the United States showing the most famous brand for each state. Last year, “The Corporate States of America” was picked up by BuzzFeed, Huffington Post on...

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Sears vs Amazon

Why isn’t Sears the world’s leading online realtor? A hundred years ago, Sears, Roebuck & Company was Amazon.com of its day. At the turn of the 20th century, Sears’ mail order catalogs were everywhere,...

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5 Fake Starbucks Ideas

A comedian named Nathan Fielder recently opened a coffee shop called “Dumb Starbucks”. It looked and felt just like a real Starbucks, but everything on the menu had the word “Dumb” in front of...

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The 5 Types of Coffee Shops

What makes a good coffee shop? Coffee, most obviously, but that’s not all. I know how to make good coffee at home, but I go to the coffee shop for the atmosphere and the...

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Bean Counters and Brand Decay

Branding is not an exact science. In fact, is much more of an art. The most successful brands, like Apple and Starbucks, rely on emotions, rather than rational thinking. And like a personal reputation,...

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Marissa Mayer and the New Yahoo Logo

Yahoo is one of the oldest Internet companies still alive and kicking. So many other 1990s-era dot-coms have fallen to the wayside, but Yahoo has managed to hang on. But over the years, their...

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The Corporate States Map: A Follow-Up

A couple of weeks ago, my map of “The Corporate States of America” went viral. My email started blowing up, and the number of visitors to my blog soared exponentially. I was pleased as...