Famous Logos in Jokerman Font

You’d be amazed at the difference a font can make, especially one used in a wordmark or logo. Just using a different style of lettering can completely change the feel of a logo. I illustrated this a few months ago by using two widely-despised fonts, Papyrus and Algerian, in a variety of famous logos. The results were pretty hideous. As one commenter on this blog said, “These logos hurt to look at.” So then I went the other direction, substituting the graphic designer’s darling, Helvetica. This left me with a series of competent, but bland designs. So this week, I’d like to try it out with the Jokerman font.

Jokerman is a display typeface. Unlike Helvetica, or even Comic Sans, it’s not meant for large chunks of text. It’s meant for short, whimsical applications, like the logo of a day care center, or the headline of a church newsletter. It’s certainly not meant for the logos of serious, Fortune 500 corporations, so naturally, I used it for just that. Here are the results.

Boeing Logo in Jokerman Font

Costco Logo in Jokerman Font

Ferrari

Intel Logo in Jokerman Font

Kroger Logo in Jokerman Font

Lowe's Logo in Jokerman Font

MasterCard Logo in Jokerman Font

Rite Aid Logo in Jokerman Font

Valero Logo in Jokerman Font

Wells Fargo Logo in Jokerman Font

Like Papyrus and Algerian, Jokerman is often misused and overused. But unlike Papyrus and Algerian, I don’t think it’s a bad font. It’s just a flamboyant display font. Used in moderation, in the right context, it’s fine, like a few drops of well placed Tabasco sauce. That said, I don’t think any of the above logos are improved with Jokerman. Most of them look pretty damn silly. (That’s kind of the point). But for a small business, especially one that deals with children, Jokerman font might just be the thing.

Are there any loud and obnoxious fonts out there that you like? If so, let me know in the comment section.

Highland Park Village: A Historic Strip Mall

Highland Park, Texas is an enclave municipality within the city of Dallas. Along with its northern neighbor, University Park, Highland Park forms the über-rich conurbation known as the Park Cities. Within Highland Park, right across from the posh country club, is a historic strip mall called Highland Park Village. Declared a national landmark in 2000, Highland Park Village is one of the oldest car-centric shopping centers in the country. It’s also got some very nice Spanish-style architecture, so I drove down there on a warm February morning for some pictures.

In the late 1920s/early 1930s, two local developers decided to build a “downtown square” for the town of Highland Park. They traveled around to Barcelona, Seville and California to get ideas. I have to say, they did a pretty good job of capturing the Spanish mission style. I’ve been all over Spain, and I can tell you that Highland Park Village captures the look of the Alhambra (though the Alhambra doesn’t have a parking lot and a Starbucks within its walls.) It’s certainly no substitute for real Spanish architecture, but it’s a better simulacrum than most of the strip malls you find nowadays. In a city know mostly for shopping and dining, Highland Park Village does it right.

Apartment Amenities

Snowy Fountain in Dallas 2Have you ever noticed how shallow ads for apartment complexes are? They always promote things like swimming pools, gyms, crown moulding and chair rails. These are all nice things, don’t get me wrong, but they’re not as important as the basics. When it comes to apartment amenities, I want a good location, thick walls and floors, and good maintenance. But these kinds of apartment amenities just aren’t all that sexy, so instead apartment complexes advertise things like “gyms” that are nothing more than two treadmills and a weight machines.

One of the big things that sold me on my current apartment complex was the social events. I’ve got to give them credit for trying. But I’ve never had much luck making friends at these things. When I go, it just a bunch of people with whom I have nothing in common. We share a parking lot. That’s all. And here’s the odd part. I’ve got several good friends in my apartment complex. But I didn’t meet them through one of the complex’s social gatherings; I met them through Meetup.com, Facebook or mutual friends. That’s why I think its better to make friends based on mutual interest rather than physical location.

The other apartment amenities that sold me on this place were new appliances and fresh carpet. But for me, this was less about form and more about function. At my previous apartment, my stove, refrigerator and dishwasher were Roper brand, and they broke down every couple of weeks. Having new GE appliances meant a lot less calls to maintenance, and new carpet meant less dirt and crumbs, and fewer Texas-sized roaches. Because at the end of the day, I just want a quiet, clean place that’s convenient to work and play. Everything else is just icing on the cake.

Friendship by Proximity

Friends Cast with Mister RogersWhen you’re a little kid, it’s easy to make friends. For the most part, your best friend is the kid next door. Or the kid who sits next to you in kindergarten class. But as you get older, and you come to realize how big the world is, friendship by proximity no longer works. Instead you find a clique. This is most evident in high school, but it continues into adulthood. It’s why loners and losers in high school often make good friends in college. As you get older and more independent, your friendship pool grows, until you can find people with whom you have common interests, rather than simply forcing a friendship with your neighbors.

Thanks to modern communication, friendship by proximity is fast becoming a thing of the past. People don’t know their neighbors like they used to. But unlike many people out there, I don’t think that’s a bad thing. Knowing your neighbors is good for security purposes, but other than that, proximity doesn’t hold much influence over the friendships I make. Not when there’s the Internet. In the early days, social outcasts used the Internet to reach out to like-minded people halfway across the world. But now that everyone has a laptop, tablet and smart phone, the Internet has really helped me build real-life friendships. I met most of my friends here in Dallas through Meetup.com, and I keep in touch with new friends and old via Facebook and email. I network with other bloggers and designers through Twitter and LinkedIn. That’s the real magic behind social media. It frees us to build relationships based on mutual interests,rather than physical proximity. And with do many people and so many interests, this seems like the best way to make and keep friends.

An Intro to Dozenal Numerals

Six-Fingered Mouse CursorOur number system is based on the number ten, which makes sense, since we have ten fingers to count on. The decimal system is the base behind metric measurements, and our whole system of Arabic Numerals. And it works fine for addition, subtraction and multiplication. But the decimal numeral system falls short when it comes to things like division and fractions. That’s why we might be better of using a base-12 system, the Dozenal Numerals.

It Goes to Eleven

The decimal system has ten basic symbols. You count from zero to nine, and then start a new column of numbers, from 10 to 99. Then 100 to 999. Dozenal Numbers (also called Duodecimal Numerals) work the same, except we have to invent two new symbols. (Not new numbers, just new symbols to represent the numbers 10 and 11.) We could use A and B (kind of like hexidecimal numerals), or T for ten and E for eleven. We could also write ten as the Roman Numeral X. We could even use a smiley face and a frowny face. It doesn’t matter as long as we decide on something. The Dozenal Society of America (yes, there is such a thing) prefers a script X for ten and a script E for eleven, which have the advantage of looking different than normal letters. After all, the other ten numbers have their own symbols. In a dozenal system, so should ten and eleven.

A Divisive Issue

So what’s the big advantage of using a dozenal number system? When it comes to things like addition, subtraction and multiplication, there’s not a big difference, but when it comes to division and fractions, the dozenal system works better than the decimal numbers we use today. To understand why, imagine a pizza cut into ten slices. If you split it between two people, each person gets five slices, or 0.5 pizzas. If you divide it amongst five people, each person gets two slices, or 0.2 whole pizzas. The problem comes when you want to divide things into quarters and thirds. With four people, each diner gets two-and-a-half slices, or 0.25. And with three diners, each person gets three-and-one-third slices, or 0.3333333… The decimal runs on forever, since 3 does not go evenly into ten. Neither does four. But with a dozenal system, these kinds of fractions are a lot easier to handle. Imagine a pizza with twelve slices. With three diners, each person gets 4 slices, and indeed, the fraction one-third appears as a nice, even dozenal 0.4. No repeating decimals, at least not in this case. When it comes to dividing things into simple fractions, dozenal beats decimal.

Don’t Count on Dozenal Numerals

The dozenal number system has its advantages, but our decimal number aren’t going anywhere. The first reason why is anatomical. We have ten fingers, not twelve, so the decimal system is well-adapted to finger-counting. Dozenal advocates have a way around this, by counting on knuckles, but it’s still a pretty big hurdle to overcome. However, the bigger obstacle to a dozenal switchover is historical. We’ve been using our decimal-based Arabic Numeral system for a thousand years, and if we switched to dozenal numerals, we would have centuries worth of documents using the old system. And to make things worse, because the dozenal system uses the same basic symbols as decimal numerals (plus X and E), it would be very easy to get the two systems confused. If we did switch over, it would be a good idea to create new glyphs for all twelve numerals, to help minimize confusion.

Dozenal numerals handle division and fractions more elegantly than our current decimal system, but unless we were starting an entirely new civilization, the costs of switching over would be to high. Like spelling reform, switching to a new number base is damned near impossible. In the immediate future, I wouldn’t count on dozenal numerals.