Category: Business

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Manipulation and Marketing

All marketing involves manipulation, at least to a certain extent. After all, if you’re trying to convince someone to support your brand or buy your product, you’re going to have to tie into human...

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Advertising Cliches

Sometimes advertisements have a language of their own. Some gimmicks are obvious: phrases like “sale”, “call now” and “free”. Others are more subtle. Here are some of the marketing and advertising cliches that annoy...

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The Supermarket Casino

Walking into a supermarket nowadays is like walking into a Las Vegas casino. In both cases, the environment is designed to overwhelm your senses and distract you from how much money you’re spending. And...

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Marketing Gimmicks That Need to End

Having worked in marketing for a number of years, I keep seeing the same mistakes made over and over. When it comes to gimmicks, some approaches have stood the test of time, like the...

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Analog Thinking in a Digital Age

I noticed it first in an office setting: people who insist in emailing files even when there’s a networked drive available. It’s a much better use of time and brainpower to leave the file...

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Playing Office

Are you working. Or are you playing office? There are an awful lot of office workers out there who “play office”, like a little kid imitating her parents. This is a subtle and pernicious...

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27 Kinds of Cheez-Its

Cheez-It Crackers piss me off sometimes. Don’t get me wrong: they’re delicious. But there are too many kinds. Go to your local supermarket, and you’ll find half an aisle of them. Just out of...

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Workplace Adventures: Door-to-Door

One summer, just before I started college, I got a job for an environmental lobbying firm. I’ve always had a bit of an activist streak, from grade school to college. So if I could...

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Subtle Foe of Creativity

The subtle foe of creativity Drowns us in banality. Endless meetings and pointless emails, Mindless procedures and operations. A delicate idea that barely exists Can be crushed with great ease. Bureaucracy kills all innovation,...

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Hidden Sights in an Office Park

The other day I took a walk. After a tough morning, I needed to get out of the office. I grabbed an apple and started walking around the little office park where my building...