Category Archive: Marketing

Posts on advertising, branding and marketing

Apartment Amenities

Have you ever noticed how shallow ads for apartment complexes are? They always promote things like swimming pools, gyms, crown moulding and chair rails. These are all nice things, don’t get me wrong, but they’re not as important as the basics. When it comes to apartment amenities, I want a good location, thick walls and …

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Taco Bell Pizza Hut

Have you ever wondered what Colonel Sanders’ fried chicken tasted like? I bet it was nothing like the crap that KFC serves nowadays. How about the tacos first served up by Glen Bell? (Yes, Taco Bell is named after its founder, not after a chiming metal instrument.) And then there’s Pizza Hut. Even in my …

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The Genius of Dr. Dre

In 2012, Dr. Dre was the highest grossing musician in the world. It’s an impressive feat for someone who first became popular in the early 1990s. Dre first appeared in a music scene dominated by the likes of MC Hammer, but unlike Hammer, Dr. Dre has remained popular for years. He did so through his …

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The Means of Production in the Information Age

Karl Marx explained that Capitalism is based on a limited ownership of the means of production. It takes a lot of money to build an auto plant, so only the largest joint-stock companies can afford to do so. This means that individual auto workers are at the mercy of their employer. (Only when they unite …

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Manipulation and Marketing

All marketing involves manipulation, at least to a certain extent. After all, if you’re trying to convince someone to support your brand or bit your product, you’re going to have to tie into human emotion. But if you get too blatantly manipulate, you risk scaring off your customers. Let me tell you about my recent …

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